Robert Cialdini, A New Look at the Science of Influence

Godfather of influence Robert Cialdini joins us to talk about his revisited classic, Influence, New and Expanded: The Psychology of Persuasion.

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[Cialdini PhD, Robert B] on . *FREE* shipping on qualifying offers. Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--the foremost expert on effective persuasion (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds - but the key moment before you deliver that message.

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