BMW speaks out on “misinterpretation” of new logo - Design Week

Marc Mielau, BMW’s vice president of brand, discusses the company’s identity update — and clears up confusion about the new transparent logo.

Understanding The Power Of Segmentation In Digital Marketing - FasterCapital

BMW speaks out on “misinterpretation” of new logo - Design Week

Brand Storytelling (Miri Rodriguez), PDF, Brand

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BMW, PDF, Marketing Communications

India Today August 22, 2016 (Digital)

The EQS: Design for All the Senses

BMW Z4 Touring Coupe could become a $500,000 limited-edition model – report - Drive

BMW Z4 Touring Coupe could become a $500,000 limited-edition model – report - Drive

Fascinating Facts about the Most Popular Car Logos Today